Air New Zealand Essay

appearance sunrise(prenominal) Zealand began as Tasman empire fashionways Limited which from 1940 has been operating Short Empire flying boats on trans-Tasman r eruptes. Tasman Empire lineageways Limited has operated f cloudlesss in world war II weekly from Auckland to Sydney and also added Fiji and Wellington to its route. In 1953 natural Zealand and Australian governments purchased 50% lay on the lines in Tasman Empire melodic li rude(a)ays Limited and the flight path ended flying boat operations in favor of propeller and turboprop flight pathrs by 1960. With the mental home of the DC-8 in 1965, Tasman Empire circularizeways Limited became Air juvenile Zealandthe refreshed Zealand government purchased Australias 50% stake in the carrier. In 1978, the domestic personal credit lineline National Airways Corporation and its subsidiary Safe Air were structured into Air youthful Zealand to form a single national airline, further expanding the carriers operations.As a res ult, NACs Boeing 737 and Fokker F27 aircraft joined Air refreshed Zealands fleet alongside its DC-8 and DC-10 airliners. In 1981, Air hot Zealand introduced its first Boeing 747 airliner, and a year later initiated dish out to London, United Kingdom. 1985 saw the introduction of Boeing 767-200ER airliners to stuff the large size gap between the Boeing 737 and 747. In 1989 the airline was privatized with a sale to a puddle headed by Brielle Investments Ltd. The impudent Zealand air transport market underwent deregulation in 1990, prompting Air youngly Zealand to acquire a 50% stake in Ansett Australia in 1995.PART A- TASK 1 import 1- assess the potential for market fractionationA) Resource implications We urge the Advisory Group to consider the humans resource implications for these employees and the consequent invasion each restructuring consultation has on their morale and productivity. HRINZ (Human Resource Institution of pertly Zealand) is the professional organizati on for community who be interested or involved in the management and instruction of human resources in the workplace. HRINZ (Human Resource Institution of New Zealand) represents the interests of individual members only.B) Understanding and meeting customer ineluctably They meet each requirement of the customer travelling in air new Zealand. They provide any variety of facility to the customers and fulfill the needs and demands of people. C) Identification of competitor activates The succeeding(a) is a list of airlines, separate than Air New Zealand, who work joined the domestic air travel market in New Zealand over the last 20 years Ansett New ZealandKiwi AirFreedom Air telephone circuit PacificJet ConnectD) Evaluation of market military operation There are some kind of problems with air new Zealand like people feel like food is not proper save now they amaze evaluated the things. They provide better service to the customers and they are happy. E) Segment viability and attractiveness Air New Zealand topped eight of the ten attractiveness categories in national airline, which offers the best salary, career progression and work-life equilibrium opportunities, as well as quality training and strong management. Air New Zealand was rated well in the study, which assessed organizations perceived attractiveness amongst the countrys working and non working population. In 2012, Air New Zealand took out the top spot for strong management, interesting job content, pleasant working atmosphere, and salary and employee benefits, and was also storied for providing good training for its employees.PART B- TASK 2Outcome 2- apply market segmentation processes2. write the segmentationA) Geographic segmentation Geographic Segmentation calls for dividing the market into different geographical units such as nations, regions, provinces, parishes, cities, or even neighborhoods. A friendship may decide to operate in one or a few geographical areas, or to operate in al l areas but pay assistance to geographical differences in needs and wants. World region or country Europe, Spain, Africa, Ivory Coast, Middle East, Qatar, trade union America, Canada Country region East Asia, South Asia, North AsiaCity size Under 5,000 5,000-20,000 20,000-50,000 50,000-100,000 100,000-250,000 250,000- 500,000 500,000-1,000,000 1,000,000-4,000,000 over 4,000,000 minginess Urban, suburban, exurban, ruralClimate Northern, southernB) Demographic segmentation Demographic Segmentation divides the market into groups based on changeables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, and nationality. Age Under 20-34 35-49 50-64 65+Gender Male, FemaleFamily size 1-2 3-4 5+Family life cycle Young, single, married with no children, married with children, single parents, unmarried couples, older, married, no children under 18 or older, single, other Income Under 20,000 20,000- 30,000 30,000- 50,000 50,000- 100,000 10 0,000- 250,000 250,000 and overOccupation Professional and technical, managers, officials, and proprietors clerical sales craftspeople supervisors farmers retired students homemakers unemployed tuition Primary School or less, some secondary school, secondary school graduate, some college, college graduate theology Jewish, Muslim, Hindu, Buddhist, Christian, other Race Asian, Hispanic, Black, WhiteNationality British, Swiss, Spanish French, German, Italian, Japanese C) Psychographic segmentation Psychographic Segmentation divides demoralizeers into different groups based on social distinguish, lifestyle, or personality characteristics. People in the same demographic group can have very different psychographic profiles.Social class Lower lowers upper lowers working class middle class upper middles lower uppers upper uppersLifestyle Achievers strivers survivorsPersonality Compulsive gregarious authoritarian ambitiousD) behavior segmentation Behavioral Segmentation divides buyers in to groups based on their knowledge, attitudes, uses, or responses to a product or service Many marketers believe that behavior variables are the beststarting point for building market segments. make Regular occasion special occasion holiday seasonal Benefits Quality service economy gizmo speedUser status Nonuser ex-user potential user first-time user regular user User rank Light user forte user solemn userLoyalty status None medium strong absoluteReadiness stage unaware aware informed interested desirous intending to buy Attitude toward product Enthusiastic positive indifferent negative hostile3. Evaluation on segment potential for followingA) Product employment and potential they product utilize in air New Zealand are of very good quality. If youre booked to travel in Economy on a 777-300 long-haul international service, you can choose to get up to our Skycouch with this upgrade product option. It is important that you request your product upgrade on the website for the cur rency you used to purchase your flights. For bookings paid in Euros, please use our Continental European website, www.airnewzealand.eu, to upgrade the products in your booking.B) Competition Due to poor industry returns, the airline industry is fiercely competitive. In the long-haul market, Air NZ is exposed to both direct competition, as well as competition from different airline alliances (West, 2009). Comparatively, competition in the long-haul market isles intense than short-haul and domestic markets due to the lack of substitutes as well as increased brand identity. Additionally, competitive pressure in the long-haul market is somewhat all evicted as a result of codeshare alliance agreements. C) Segment attractiveness There can be no greater balloting of confidence in the growth potential of the airline, and of the attractiveness of New Zealand as an international destination, than expanding and upgrading our fleet. D) Organizational objectives and resources let on goals are maximize the overall Group return on capital employed , Bring diverseness and balance to the Groups earning streams , Take full advantage of the Groups competencies in markets where we have influence.PART C- TASK 3Outcome 3- De end pointine target market and positioning strategy 4. take away one that is suitable and why other strategies are not suitable. A) Undifferentiated market- An unvarying targeting strategy is used when a company decides to communicate the benefits of its product by sending the same promotional message to everyone. For an undifferentiated strategy to be successful, the companys product must be readily available and cheap and must provide the same benefits to all consumers. Very few companies with consumer products meet these criteria. B) Differentiated marketing-Differentiated product markets are those in which the product offering of suppliers varies to some degree and in which buyers make their purchase decision on the basis of product characteristics as well as price. In such a market, suppliers products are feeble substitutes for one another and less close substitutes impose a lesser competitive constraint than others.C) saturated marketing-A concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company faculty market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. Concentrated marketing strategies are often adapt for smaller groups of people, because they are designed to appeal to a specific segment. 5. Justify strategy in name of organizational marketing objectives A) Sales- By selling the Product to the purchaser, Air NZ does not guarantee any clog services. Any such services must be arranged and paid for with Air NZ separately and willing be subject to Air NZs Conditions of materiel Cargo which can be viewed at Conditions of Carriage Cargo International. Air NZ does not guarantee that the Product will m eet Air NZs coop requirements (such as fleet hold size and / or capacity on any particular flight), or IATA requirements, for cargo or baggage on any date in the future on which the purchaser wishes to use the Product for carriage of any animal, on Air NZ or any other carrier. The menses requirements can be found at Travelling with Pets.B) Attitude As a final variable to the behavioural segmentation is attitude toward a product. People can be divided into segments based on whether they have an enthusiastic, positive, indifferent, negative or hostile attitude toward a product. By considering the customers attitudes toward a brand or product the company will get a wide-ranging view of the market and its segments C) Revenue- Air New Zealand has refreshed its core strategy to drivesustainable, profitable growth across the Air New Zealand Group. optimise your career in this opportunity to create value at the core where key business decisions and plans impact shareholders value and del iver to the growth strategy. Lead and develop the long term strategy and maximise revenue enhancement growth and performance and manage the Ancillary Revenue Team. You will develop a long term strategy for ancillary revenue that maximises revenue growth opportunities and delivers product enhancements that customers value. As well as define annual roadmaps for ancillary product cultivation that deliver the strategy. You will also lead the tactical performance management of ancillary revenue performance process across multiple sales regions and channels.D) Organizational goals- Air New Zealand Limited is an international and domestic airline group that is publicly listed on both the New Zealand Stock Exchange (ticker AIR) and Australian Stock Exchange (ticker AIZ). We are principally involved in providing air passenger and cargo transport services to, from and within New Zealand. Air New Zealand directly serves 51 cities in 13 countries (including 26 destinations within New Zealand ). The most recent additions to the route ne devilrk allow direct flights to Adelaide, San Francisco, Shanghai, Vancouver and Beijing. In the financial year to June 30, 2008, we carried almost 13.2 million passengers Flights range from a 25 narrow Wellington to Blenheim trip, to a 14 hour, 11,571 km flight from Vancouver to Auckland. Air New Zealand is a member of the virtuoso Alliance, the worlds largest multi-national alliance, providing access to 965 airports in 162 countries.E) Awareness-New Zealands brand awareness is flying high following recent wins for best image and number one dream holiday destination. In April, both UK and India travellers voted New Zealand number one dream holiday destination in trip Advisors bi-annual Trip Barometer study, with 33 per cent of Indian travellers voting for New Zealand and nearly seven out of ten respondents give tongue to they planned to travel abroad in 2014 to destinations including New Zealand6. Establish positioning variables of m arket segmentsA) Usage and users- The usage rate segmentation divides the customersaccording to how much they use a product. They are divided into groups of non-users, light, medium and heavy product users and companies often seek to target one heavy user rather than several light users . This is due to the fact that the heavy users constitute a small percentage of the market but grudge for a high percentage of the total buying .Thus a company should seek to adapt their marketing strategy according to these customers B) Product class- health and safety in employment act- safeguarding passenger and airline cater safety. Ensure best standard food for people.C) Competition- Air New Zealands low-cost operator, Freedom Air was established in 1995 in response to the launch of Kiwi Air (see above). The airline operates services from New Zealand to Australia and Fiji, and briefly operated on the main-trunk domestic routes.On September 6, 2007, Air New Zealand announced it was folding Free dom Air into the main airline, pointing to changes in the market, and the fact that there was little difference in consumer pricing between the two airlines. D) Lifestyle factors-Lifestyle and environment affect health and are shaped by socio-economic factors. The material circumstances of peoples lives and the behavioural choices they make are influenced by things like income, employment status and education.E) Consumer needs and benefits- following is the example for consumer needs and benefits Delivering baggage on time Air New Zealand will make every effort to ensure your bags arrive at your destination on schedule. Despite all care being taken, baggage sorting systems are complex and involve both human and mechanical interaction which sometimes results in baggage being delayed. In the event that your baggage is delayed, Air New Zealand will crusade to have it returned to you within 24 hours of receiving your written missing baggage claim. We will provide you with an amenity kit up on request and if we are not able to return your bags within 24 hours, authorise exceptional emergency expenses to be issued to you.PART D- TASK 4Outcome 4- Identify, research and evaluate opportunities for business development 7. Implications for marketing strategies for each of organizational market The following are some implications for marketinga New strategy for new timesb Segment and decidec Look at statistical distribution channelsd Help the consumer- teach, train, comfort and reassuree Communicationf Find new pastures, Keep permanent hand on pulse of consumer8. Monitoring mechanism for market positioning strategies to strategical marketing plans. Air New Zealand target to provide best service to the customers with laughable and refresh kiwi fruit way. Air New Zealand challenges with finding forward the thinking ways to engage and provide services to the customers. Air New Zealand and UK sought out new styles top use email to focus on customer relationship and the ir feedback to their unique services. Air NZ welcomes this approach. It is a much needed departure from the artificial distinctions previously drawn between aeronautical and non-aeronautical in respect of an airports business.There is widespread international acceptance of airports market power in operations such as car parking, retail space in the terminal, and taxi access to airports. Customers just loved the all facilities available for them at air new Zealand and the unique service provided to the customer during their journey. They have online support when we have any enquiries regarding their services and all about the journey. If any complaints air new Zealand committed to meet customers expectations and make customers to have an amazing journey with them. Air new Zealand dedicated to reach a goal of zero complaints across their business.

Art and Humanities Project Research Paper Example | Topics and Well Written Essays - 1000 words

Art and Humanities Project - Research Paper ExampleI do remember that these songs always made me feel happy, hipper-active and jovial. They gave me an outlet for feelings that I could not always prod or find words for. These songs made childhood experience an erasable experience. They made childhood attend to be filled with fun and activities, plays, dances and smiles. They simply made me view the world and all round me as welcoming and good of joy. Oh How I miss the childhood day. What symphony do you associate with adolescence? Was this unison a way to fit in or rebel? The adolescents are people caught up in the liquify of transition between childhood and adulthood. During this period, they tend to copy a lot from the media, want to be heard, and remove their decisions respected by their elder. Music plays a great deal in influencing the way they think and acts (Kerchner & Abril, 2009). The music that I associate with them would be those that make them feel that they have a place in society. This music includes Love ballads and blues, Hip pop, Rap, fork songs and Rock (Anonymous, 2009). It is only in rare occasions that one depose associate them with Spiritual or religious songs. At this stage of life, most of them want to be associated with a carefree lifestyle. As an adolescent, I used to listen to Rap music, Hip-pop and Rock and roll. I was at cabinet heads with my parents in most instances because of this music. They yield in me the rebellious spirit because of their precise nature. Most of this music is full or provocative, derogatory and foul language. Most of them are performed with artists who abuse drugs, making them live carefree lifestyle. At this stage in life, I thought that, that was... Art and Humanities ProjectMusic has lived up to be known as a universal language that expresses that which one cannot afford to remain silent virtually or put into words. Music has made its position as an extremely significant part of our lives because e veryone tends to constitute with it. In this paper, I have explained the roles of music in different stages and aspects of our lives. Music psychology is the science that investigates the interaction and relationship between music and the human mind. It uses psychological methods and theory to try to understand and interpret how the champion responds to music. The effect of music on peoples attitude, mind and emotion, is always eminent in their behaviors (Davis, 2010). peck do connect to music because it directly relates to all sorts of human feelings and emotions. That is, whether a person feels confused or frustrated, sad and lonely, happy and jovial, or even spiritual, music that rightly suits the mood is always there. The effects of having obscure connection to music are always positive not negative. With the help of the following questions, I am spillage to illustrate the association of music with different stages of life and emotions. Id like to apex out that music form s an integral part of our lives. It is one of the things that give most people an easy going with the worlds constraints. It affects people of all creeds, color and ages different, while evoking all sorts of feelings and emotions, which lead to the formation of mystifying connection with it in all phases of our lives.

Advantages of Studying Abroad and Being Bilingual Person Essay

Advantages of Studying Abroad and Being Bilingual Person - Essay ExampleI yield noted that learning foreign and being multilingual helps a person in acquiring refreshed contacts. In these days, mass ar advancing by creating a network of friends and acquaintances. As such, it ordain be easier to be connected to friends and acquaintances especially when looking for greener pastures (Cressey 127). Similarly, this is an avenue of making lifetime connections with people across the globe. This will be vital in getting updates from all over the world. As such, I will get under ones skin new experiences in different parts of the world.Studying abroad is an avenue of advancing in academics and education. I have noted that people who have attended school in the worlds famed institutions have a high quality of education. This is owing to the resources and high quality of tutors in the schools. Apparently, studying abroad is an advantage as most of the learners have all the required pie ces of equipment and resources at their exposure. This makes learning easier and effective. Similarly, people that are educated abroad have a higher chance of getting well-paying jobs in the world. Since such people are bilingual, it makes working in different parts of the world easier (Cressey 111). In addition to this, learning abroad is a way of enhancing career development. The diversity of an individual in language and learning is an advantage.

Term Research Paper Example | Topics and Well Written Essays - 1250 words

Research - Term Paper ExampleHowever, during the party, where Madame Loisel has an amazing time, she loses the necklace. In a haste to replace the necklace without Forestier knowing, Loisel and her conserve spend each of their capital, as well as money they do not have, to buy this new necklace. The debt puts the Loisels into poverty. The irony of this story is seen at the end, when Loisel meets up with Forestier after more years, only to find that the necklace that was lost was hardly worth a percentage of the one used as a replacement.The themes found in The Necklace are irony and greed. Madame Loisel longed for a life of luxury. She refused to go out because she felt up that she did not meet any of the standards of the rich women, as was stated in the story. She lusted after what others had, and cared not for all that she had in her average life.It was Madame Loisels greed that caused the ironic outcome of the story. Had she not been so set on being charming and living, if on ly briefly, the life that she had longed for, she would have not lost the cheap necklace and gone on to replace it with a much more exquisite piece of jewelry. Her greed brought in the irony of her and her husband having to live worse than ever for ten years. Her greed blinded her of just how precious life was contempt all of the material possessions. It was because of this that enabled her to witness how others below her were forced to live.From the first paragraph of the story, The girl was one of those charming and charming young creatures who sometimes are born, as if by a slip of fate, into a family of clerks. She had no dowry, no expectations, no way of being known, understood, loved, married by any rich and distinguished troops so she let herself be married to a little clerk of the Ministry of Public Instruction, it was clear that Madame Loisel was a self-spoiled girl. This is shown in the way that she automatically links being pretty to having a perfect, rich

How can dissemination of legal information improved the society Essay

How can dissemination of jural reading improved the purchase order - Essay interpreterIndividuals will get the concepts of legitimate rights of preservation, their personal rights and the exoteric rights. For a long period of time race have been leading a miserable life with the main reason being that they do non the rights that they are entitle. This, therefore, led to the study of how dissemination legal information could improve the society. Through the dissemination of legal information, economic development of the society was realized because people got to know of their rights. Knowing of ones right equals empowerment. The study was make with the aim of showing the impact of dissemination of legal information in the society. dispersion of legal information for understanding involves targeting groups that have little or no understanding of the legal information. This is because there is a look that they can benefit from understanding the legal Information and it is he re that they get to know of the rights that they are entitled to. It will be of great significance that these groups have a deeper understanding of the legal information (Danner, 23). Dissemination of Legal Information for Action denotes a modification of practice subsequent from the adoption of merchandises, materials or methods offered by the Legal Information (Zubok & Chuprov, 72). These groups are of great importance as they are those that are in a great position to influence and bring ab disclose change in the dissemination of Legal Information. These are the audiences that will need to be well equipped with the proper skills, knowledge and understanding of the legal Information. ground on that, dissemination of legal information can improve the society by conservation totally rights that entrusted by law, Contri andion to society return, and Knowledge of the means that can be used for spread the legal information. To improve the society by disseminating of legal information , people need to know the concept of legal rights preservation. mankind rights are the part of thelawthat rules relations between people and the government. Public rights belong to the peoplebut are justified by political bodies. Examples of public rights entail the public right to use high guidances and public rights of fishing and navigation (Pearson, 33). Through public rights the society gets improved in aspects such as relegate citizenship, better citizenship is realized through opportunities to contribute and support nature conservation activities and through education in getting to know the environment around us as a share of formal and open education contributing to improved citizenship and respect to the environment. Another aspect is sustainable travel through the rights of way we get the safe travel to different places, free traffic routes for recreation and for travel to work or school, or to access services. This enables the improvement of the society, as we are able to move to various places to carry out our different livelihoods and conduct our businesses. Through the public rights we get to know of our rights of travel and navigation which immensely contributes to the improvement of the society as people have a right to go to different places to work or even carry out their business where they presume fit or depending on the market. This contributes to well-being of the society which translates to the improvement of the economy (Pearson, 34). Personal rights are legal rights persons have over their own bodies.

Has the Study of Gender Illuminated Men's Lives as Much as Women's Essay

Has the Study of Gender lighten Mens Lives as Much as Womens - Essay ExampleJohn Tosh1 chronicled how virility and masculinity restrain thrived in the eyes of society in various times in history. He says that in the circumspect mincing era, gentlemen were expected to be more cerebral than physical. The times called for a mingling of the ethical and the physiological, however, manliness was heavily influenced by concience than by animal insticts that may sometimes everywherecome a man. Victorian code dictated manliness to emphasize self-control, hard work and independence. Tosh claims that boys were prepared for more competitive and demanding roles as husband, father and breadwinner. Men were expected to provide for their families a comfortable mob and food on the table. Inability to do so earns him a lowly place in society. Women, on the other hand, had to postulate to be recognized as being contributory to society. A woman is romantically viewed as the message of the home , the primary nurturer of the family, the source of emotional support, however, she has evolved into something much more than a homemaker. Traditionally, women sop up been assigned to care for her family and home piece of music men were tasked to go out to seek livelihood for his family. The mothers role in the family is a powerful one for women even if men insist that they are the heads of their households. Tosh explains that although fathers talk to their sons about(predicate) the challenges of adult life and gives them advise accordingly, it is the mothers who had control over a large area of moral education, which, odd as it may seem, include the area of manliness. 2 The seemingly stronger influence of the woman over the raising of the family may be unsettling for men, hence such is underplayed. John Stuart Mill became intensely unpopular repayable to his tale divulged in conservative circles truths that people wittingly repress in polite society. He proclaimed that the g enerality of the male sex cannot yet tolerate the idea of living with an equal3 and this statement was met with much fury, defensiveness, as well as quiet illumination. Tosh contends that middle class men in late Victorian Britain faced a difficult dilemma regarding their own masculinity. They realized that their own manliness has been filtered through the feminine sensibility of their own mothers.4 Joan Scott analyzes how gender studies explain the roles of men and women. She claims that gender is a representation of denoting cultural constructions of subjective identities of men and women.5 Weisstein contends that gender is a most complex and intricate phenomenon, but at the interpersonal level, a good portion of the oppressiveness of gender arises from the fact that one person has coarse power over the other6. No other time has such conflict of power been more felt than during the previous world wars. Men felt power in being called out to defend their families and their rural while the women they left behind felt empowered being given the responsibility for their families and home while the men were away. Historically, the trend of women joining the work force was felt more strongly during war time. Historians have differing views of the changes women have undergone in the two world wars. Arthur Marwicks stand is that the wars brought about womens realizations of their rights and innate potentials that were erect to the test when they were called out of their home duties and into the workforce7. The

Job Analysis Research Paper Example | Topics and Well Written Essays - 2000 words

communication channel Analysis - Research newspaper ExampleQuirin (1991) defines chore abridgment as a systematic approach for the collection of information regarding a short letter including roles, responsibilities and the skills required to perform those tasks. It is an important part of planning in human resource alter the manager to determine think over necessities, needed tools and skills, supervision of the employees and their interaction with the management. This paper focuses on on the whole the elements of stage business analysis, based on the statement that job analysis is the backbone of an organizations efforts to meet its vision, complaint and objectives. Based on the happening theory of organizational behavior, a job analysis of my immediate former(prenominal) position will be made in a bid to ensure that it is filled and operated satisfactorily. organisational Behavior Theory Guiding this Job Analysis Contingency Theory This is a radical call forth from bo th the classical and neoclassical theories of organizational behavior in terms of its view on scrap at the workplace. While the two are focused on avoiding conflict since it interferes with equilibrium in the organization, contingency theory recognizes the fact that conflict is virtually inescapable, but manageable at the same time. Thus, organizations naturally evolve and adapt to meet their strategic needs through actions that are rational and sequential. Effectiveness is a delineate component in dealing with changes in the environment (Walonick, 1993 Chandler, 1962 Lawrence & Lorsch, 1969). This is the most applicable theory in job analysis since it provides for adaptability and variation in all aspects of a job, especially considering the fact that a job exposition should be able to accommodate uniqueness. Creating a job description that meets the specialised objectives of the organization is preferable than write what is already being used in other firms. Aspects to be a nalyzed for the Job Job analysis is aimed at collection of information about the job. To begin with information will be gathered concerning the specific duties and tasks required by the job. A review of any possible physical requirements according to the environment of the job will then be done since the working conditions may not be accommodative to all people. The tools and equipment used will then be explored in detail, followed by establishing the inter-relationships of the position with superior, equal and junior staff. Finally, the requirements of the job from a prospective recruit will then be analyzed in terms of knowledge, skills and abilities (Branick and Edward, 2002). Job Description Several methods can be used to collect information for a job description including interviewing the incumbents and supervisors, observation, structured or open questionnaires and exploration of work logs among others (McNamara, 2010). A lot of these methods will not be applicable in this cas e since I am the incumbent. I will utilize the knowledge I have from my previous position to create a job description. Importantly, I will utilize Gibbs Reflective Cycle that will enable me to reflect on my entire service for that position, coming up with an evaluation of the things I did well, where I went wrong and finally the best course of action I would set out if I was to find myself in similar position (Jasper, 2003). The other method is to interview my former