International and Cross-Cultural Marketing Essay

International and Cross-Cultural Marketing - Essay ExampleThe concept of cross cultural merchandise suggests that it is important for the marketers to know that at that place is very little room for ethnocentrism in the modem 21st century and there is no culture that is superior to the other. Globalization is inevitable and so is cross-culturalization. Hence one of the key parameters of advantage for global firms would be the ability to distinguish and understand the cultural aspects of the master of ceremonies nations. The present context of the ascertain has been conducted to analyze the international and cross cultural marketing strategy of Al- Jumeirah a UAE establish luxury hotel chain. The host or target country has been selected as china. The reason for such choice is due to the fact that china is one of the fastest growing economies in the world and since the entry of china in to WTO various major companies are looking to enter the prospective Chinese market. ... egm ent staining cultural educational demographic issues of China has been analyzed along a set of recommendations for Jumeirah for the future has been provided (Deresky, 2011, p. 231). Reasons making the transfer of practices attractive to the parent confederacy Presence in Saturated Markets Prior to the entry to China Jumeirah has had presence in the saturated and mature economies like UAE (the home country), U.K., Germany. Such economies provide very few opportunities of growth. Also the economic downturn have additional threat to the luxury hotel chain. Hence in order to gain the competitive advantage and know up with the volatile economy the hotel chain decided to enter China . (Doole and Lowe, 2008, p. 391) High tot up roof gain from local market Another probable factor could be the relative strong position of the hotel chain that may have prompted the hotel chain to enter in China. Analysis (Findings) Factors influence the transfer of such practices Market Attractiveness E ntry of China to WTO In an attempt to welcome foreign companies invest in China after several geezerhood of negotiation the country became a member of WTO in kinsfolk 2001. This opened up the economy of China as the trade related barriers went down. This was the beginning of the economic developments in China. Today China is regarded as one o the most emerging economies in the world (Appendix1). educational Developments in China As foreign companies started to come to China the demand for the skilled labours went up. Over the years the Chinese education system has gone through several reforms. The government has made considerable amount of investment to develop the colleges and universities. The focus of the government has shifted from quantity based education system to quality based